Most people would agree that smelling good has a major positive impact on both them and those around them. Your mood and your productivity can both be affected by good smells, and a pleasant aroma has the potential to make people feel happier, be motivated, and more contented. When you walk out into the world, the fact that you have a pleasant aroma will not only have a beneficial influence on your life, but also on the lives of all of the people who are in close touch with you.
Because of the many positive virtues of smelling nice, people seek out great smells to adorn themselves with. For women, the act of smelling nice is usually a conscious decision to use a particular perfume of choice; for men, smelling great can be a part of their daily shaving and skin-care routine. For many, the morning routine will involve cleaning the skin with a good facial scrub or soothing face wash to get the skin clean and ready for the day. Shaving, if you do it, comes next and after a shave with a good razor, its time to moisturise. Your skin is now prepped for the day, but increasingly, many men reach for cologne or an Eau de Toilette to help them smell good, rather than an aftershave.
Classically, both Eau de Colognes and Eau de Toilettes are generally regarded as a personal aroma worn by a gentleman, and are in a class aside from simple body sprays or aftershaves. All parfums are a product of the active ingredients, and their classification is usually down to how much active ingredient is in the mix. In most cases, an Eau de Cologne will have between 4 and 6% of the concentration, making it one of the weakest toilette waters. Between 7 and 10% of concentration is often found in an Eau de Toilette. And an Eau de Perfume includes 10 to 20%. The concentration of the fragrance can reach as high as 25% in some Eau de Parfum; generally, the higher the concentration, the more robust and long-lasting the actual scent will be.
Here at Hawkins & Brimble, we are aware of the growing market desire for both colognes and toilettes and this has prompted us to develop a premium Elemi and Ginseng Eau de Toilette, and we are really excited about it.
Stephen Shortt, CEO of Hawkins & Brimble is very excited about this major new product, saying “when our gents asked for a mature, refined, fragrance. We listened. Our signature scent has always been one of the most popular reasons why gentlemen love our range. While we’ve been getting requests for an Eau de Toilette pretty much since the day we launched back in 2016 – we’ve taken our time to make sure we get that balance just right. And it’s true what they say: good things really do come to those that wait”.
Everyone who has tried it agrees that this is a ground-breaking fragrance, and it fits with Hawkins & Brimble’s key policies of protecting the environment and those we share the planet with. And like all other Hawkins & Brimble products, it isn’t tested on animals. With a specially designed high-quality H&B embossed 50ml bottle set to retail at £30, Hawkins & Brimble’s new Eau de Toilette will initially be available exclusively online at the Hawkins & Brimble webstore.
With Christmas just around the corner, Hawkins & Brimble Elemi & Ginseng Eau De Toilette, is the perfect gift.
